What it does
SHVYA's Meta Conversions API integration sends selected, server-side CRM lead events to a Meta Pixel/dataset. It is separate from inbound Meta Lead Ads and separate from the WhatsApp/Instagram message APIs.
Configure
- Open Connect Hub → Meta Conversions API.
- Enter the correct Meta dataset/Pixel ID and securely authorize its Conversions API token.
- Choose which lead sources and CRM stages should trigger conversion events.
- Map event names, customer matching fields and optional value/currency.
- Use Meta Events Manager's Test Events workflow and inspect SHVYA delivery status.
- Enable live tracking after confirming the correct dataset receives accepted events.
Important details
Event delivery can be asynchronous and retried safely by a durable outbox. Changing the dataset or disconnecting can invalidate pending work for the former destination. Customer identifiers use the provider's accepted normalization/hash rules and require appropriate consent and lawful handling.
How to interpret a result
A successful HTTP response or accepted event does not guarantee attribution, match quality or campaign optimization. Check the actual selected dataset in Meta Events Manager.
Troubleshooting
Verify dataset ID, token authorization, mapped stages, event validity, optional value/currency pairing and event receipt. Keep tokens off screenshots.