Cookie Policy

This Cookie Policy explains how Shvya (operated by Tecjnanam Academy LLP) uses cookies and similar tracking technologies on our website. Optional analytics requires explicit permission. You may decline analytics and continue using the site.

1. What Are Cookies?

Cookies are small text files stored on your device when you visit a website. They help websites recognize your device, remember your preferences, improve your browsing experience, analyze website performance, and personalize content and ads.

Cookies cannot access files on your device, harm your system, or collect personal information without your consent.

2. How We Use Cookies

A. Essential & Functional Cookies

These enable core features of the website, such as page navigation, secure login (if applicable), form submissions, and site preferences. Without these cookies, the website may not function properly.

B. Analytics & Performance Cookies

These cookies help us understand how visitors use the website so we can improve it. They may track which pages are visited, time spent on each page, errors or crashes, and traffic sources. We may use tools like Google Analytics for this purpose.

On blog article pages, shvya_blog_visitor is a signed, random first-party cookie, scoped to /blog/ and expires at the next midnight in India Standard Time (at most 24 hours). It helps count a browser once per article per day (India Standard Time). The counter stores an article-specific daily hash rather than a raw cookie identifier, IP address or user-agent. Deduplication records are removed by a daily cleanup after seven days; cumulative article totals remain. A CSRF cookie protects the counting request. Known bots and browsers sending Do Not Track or Global Privacy Control signals are excluded. Blocking cookies or JavaScript prevents the visit from being counted, while the article remains readable.

Optional Google Analytics 4

With your permission, Google receives public page visits, scroll engagement, contact-button actions and successful demo-request or signup events. Our custom events exclude form values, customer records, email addresses, phone numbers, booking references, URL query strings and fragments. Google receives technical connection and device information when its script is loaded. Advertising storage and personalization are disabled. The _ga and _ga_* cookies expire after 90 days without renewal by this integration. Your permission choice is stored in this browser until you change it or clear site storage; conversion deduplication lasts for the browser session. CRM and superadmin pages, previews and visitors carrying CRM or superadmin session cookies are excluded.

C. Preference Cookies

These remember your language settings, display preferences, and previously selected options — helping provide a smoother, more personalised experience.

D. Marketing & Third-Party Cookies

These are used (only if applicable) to show relevant ads, track ad performance, and measure campaign impact. Examples include Meta Pixel, Google Ads, etc. You will only encounter marketing cookies if we run ads or tracking scripts on that specific page.

3. Third-Party Cookies

Some cookies may come from third-party providers integrated into our website, such as:

• Google (Analytics, reCAPTCHA)
• Meta (Facebook/Instagram Pixel)
• WhatsApp widget
• Payment gateway services
• Embedded third-party content (videos, forms, etc.)

These third parties control their own cookies and their own privacy policies apply. Shvya does not control or access third-party cookie data.

4. Personal Data & Cookies

Some cookies may collect personal data such as device information, IP address, browser type, session identifiers, and interaction data. Any personal data collected through cookies is processed according to the Shvya Privacy Policy.

5. How to Manage or Disable Cookies

You can control or delete cookies at any time through your browser settings:

• Chrome: Settings → Privacy & Security → Cookies and other site data
• Safari: Preferences → Privacy → Manage Website Data
• Firefox: Options → Privacy & Security → Cookies and Site Data
• Microsoft Edge: Settings → Cookies and site permissions

You can block all cookies, allow only essential cookies, clear existing cookies, or block third-party cookies.

Note: If you disable cookies, some features of the Shvya website may no longer work properly.

6. Consent

When you visit the Shvya website for the first time, you may see a cookie banner asking for your consent regarding non-essential cookies. Continuing to browse is not consent. Use Allow analytics to opt in, Decline to opt out, or Analytics preferences to change your choice. Withdrawal stops collection and expires the GA cookies set by this website. Global Privacy Control and Do Not Track signals suppress GA4.

7. Updates to This Cookie Policy

Shvya may update this Cookie Policy from time to time to reflect changes in applicable laws, website functionality, and technology updates. Any changes will be posted on this page with an updated "Last Updated" date.